Ever since Steve Jobs wrote his thoughts on Flash, Adobe is trying to come up with new ways to reduce the damage done to flash by Steve’s thoughts.

Either its Adobe’s Ad campaign WE LOVE APPLE

or a new Flash Player preview release, code-named “GALA”, which introduces support for H.264 video hardware decoding on Mac OS X 10.6.3, the most recent release of Mac OS X Snow Leopard.

From Steve

Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.

From Adobe

That’s why we actively support technologies like HTML4, HTML5, CSS, and H.264, in addition to our own technologies.

But now Adobe is playing with the statistics.

To set the records straight Adobe published Truth About Flash and also WE LOVE CHOICE, which is about supporting open source technologies.