1. Volkswagen, “Think Small”, Doyle Dane Bernbach, 1959
  2. Coca-Cola, “The pause that refreshes”, D’Arcy Co., 1929
  3. Marlboro, The Marlboro Man, Leo Burnett Co., 1955
  4. Nike, “Just do it”, Wieden & Kennedy, 1988
  5. McDonald’s, “You deserve a break today”, Needham, Harper & Steers, 1971
  6. DeBeers, “A diamond is forever”, N.W. Ayer & Son, 1948
  7. Absolut Vodka, The Absolut Bottle, TBWA, 1981
  8. Miller Lite beer, “Tastes great, less filling”, McCann-Erickson Worldwide, 1974
  9. Clairol, Does she…or doesn’t she?”, Foote, Cone & Belding, 1957
  10. Avis, “We try harder”, Doyle Dane Bernbach, 1963

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